{"id":1630,"date":"2024-06-27T18:58:00","date_gmt":"2024-06-27T16:58:00","guid":{"rendered":"https:\/\/strategie24.sk\/?p=1630"},"modified":"2024-10-11T19:01:09","modified_gmt":"2024-10-11T17:01:09","slug":"podnikanie-s-vplyvom-ako-robit-dobro-a-zaroven-zarabat","status":"publish","type":"post","link":"https:\/\/strategie24.sk\/?p=1630","title":{"rendered":"Podnikanie s vplyvom: Ako robi\u0165 dobro a z\u00e1rove\u0148 zar\u00e1ba\u0165"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u010coraz viac \u013eud\u00ed si uvedomuje, \u017ee podnikanie m\u00f4\u017ee by\u0165 viac ne\u017e len o zar\u00e1ban\u00ed pe\u0148az\u00ed. St\u00e1le viac podnikate\u013eov h\u013ead\u00e1 sp\u00f4soby, ako spoji\u0165 ziskovos\u0165 s pozit\u00edvnym dopadom na spolo\u010dnos\u0165 a \u017eivotn\u00e9 prostredie. Tento trend sa naz\u00fdva podnikanie s vplyvom (impact entrepreneurship) a prin\u00e1\u0161a so sebou mno\u017estvo v\u00fdhod pre podnikate\u013eov aj pre spolo\u010dnos\u0165.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pre\u010do podnika\u0165 s vplyvom?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zmyselplnos\u0165:<\/strong> Podnikanie, ktor\u00e9 m\u00e1 pozit\u00edvny dopad, prin\u00e1\u0161a podnikate\u013eom v\u00e4\u010d\u0161\u00ed zmysel a motiv\u00e1ciu.<\/li>\n\n\n\n<li><strong>Loj\u00e1lni z\u00e1kazn\u00edci:<\/strong> Z\u00e1kazn\u00edci si \u010doraz viac vyberaj\u00fa produkty a slu\u017eby od spolo\u010dnost\u00ed, ktor\u00e9 zdie\u013eaj\u00fa ich hodnoty.<\/li>\n\n\n\n<li><strong>Talentovan\u00ed zamestnanci:<\/strong> Pr\u00e1ca pre spolo\u010dnos\u0165 s pozit\u00edvnym poslan\u00edm pri\u0165ahuje talentovan\u00fdch a motivovan\u00fdch \u013eud\u00ed.<\/li>\n\n\n\n<li><strong>Inov\u00e1cie:<\/strong> H\u013eadanie nov\u00fdch a lep\u0161\u00edch sp\u00f4sobov, ako rie\u0161i\u0165 spolo\u010densk\u00e9 probl\u00e9my, vedie k inov\u00e1ci\u00e1m a rozvoju nov\u00fdch produktov a slu\u017eieb.<\/li>\n\n\n\n<li><strong>Pozit\u00edvna reput\u00e1cia:<\/strong> Spolo\u010dnosti s pozit\u00edvnym vplyvom si buduj\u00fa siln\u00fa reput\u00e1ciu a d\u00f4veru z\u00e1kazn\u00edkov.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ako za\u010da\u0165 podnika\u0165 s vplyvom?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Definujte svoju misiu:<\/strong> Jasne si ur\u010dte, ak\u00fd pozit\u00edvny dopad chcete ma\u0165 na svet.<\/li>\n\n\n\n<li><strong>Identifikujte svoj cie\u013e:<\/strong> Komu chcete pom\u00e1ha\u0165 a ak\u00fd probl\u00e9m chcete rie\u0161i\u0165?<\/li>\n\n\n\n<li><strong>Vyberte si udr\u017eate\u013en\u00fd obchodn\u00fd model:<\/strong> Zvo\u013ete obchodn\u00fd model, ktor\u00fd v\u00e1m umo\u017en\u00ed dosiahnu\u0165 ziskovos\u0165 a z\u00e1rove\u0148 ma\u0165 pozit\u00edvny vplyv.<\/li>\n\n\n\n<li><strong>Zamerajte sa na transparentnos\u0165:<\/strong> Bu\u010fte otvoren\u00ed a transparentn\u00ed vo\u010di svojim z\u00e1kazn\u00edkom a zainteresovan\u00fdm stran\u00e1m.<\/li>\n\n\n\n<li><strong>Spolupracujte s in\u00fdmi:<\/strong> Spolupracujte s in\u00fdmi organiz\u00e1ciami a podnikate\u013emi, ktor\u00ed zdie\u013eaj\u00fa va\u0161e hodnoty.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00edklady podnikania s vplyvom na Slovensku<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Soci\u00e1lne podniky:<\/strong> Zamestn\u00e1vaj\u00fa \u013eud\u00ed so znev\u00fdhodnen\u00edm alebo vytv\u00e1raj\u00fa pracovn\u00e9 miesta v znev\u00fdhodnen\u00fdch regi\u00f3noch.<\/li>\n\n\n\n<li><strong>Etick\u00e9 m\u00f3dne zna\u010dky:<\/strong> Vyr\u00e1baj\u00fa oble\u010denie z udr\u017eate\u013en\u00fdch materi\u00e1lov a podporuj\u00fa fair trade.<\/li>\n\n\n\n<li><strong>Startupy zameran\u00e9 na zelen\u00e9 technol\u00f3gie:<\/strong> Vyv\u00edjaj\u00fa nov\u00e9 technol\u00f3gie, ktor\u00e9 pom\u00e1haj\u00fa chr\u00e1ni\u0165 \u017eivotn\u00e9 prostredie.<\/li>\n\n\n\n<li><strong>Platformy pre dobrovo\u013en\u00edctvo:<\/strong> Sp\u00e1jaj\u00fa \u013eud\u00ed, ktor\u00ed chc\u00fa pom\u00e1ha\u0165, s organiz\u00e1ciami, ktor\u00e9 potrebuj\u00fa dobrovo\u013en\u00edkov.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdzvy podnikania s vplyvom<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vyv\u00e1\u017eenie zisku a vplyvu:<\/strong> N\u00e1jdenie spr\u00e1vnej rovnov\u00e1hy medzi ziskovos\u0165ou a pozit\u00edvnym dopadom m\u00f4\u017ee by\u0165 n\u00e1ro\u010dn\u00e9.<\/li>\n\n\n\n<li><strong>Dlh\u0161\u00ed \u010das na dosiahnutie zisku:<\/strong> Podnikanie s vplyvom si \u010dasto vy\u017eaduje v\u00e4\u010d\u0161iu invest\u00edciu \u010dasu a pe\u0148az\u00ed a m\u00f4\u017ee trva\u0165 dlh\u0161ie, k\u00fdm sa dosiahne ziskovos\u0165.<\/li>\n\n\n\n<li><strong>Obmedzen\u00fd pr\u00edstup k financovaniu:<\/strong> Niektor\u00e9 banky a investori m\u00f4\u017eu by\u0165 skeptick\u00e9 vo\u010di podnikaniu s vplyvom.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Bud\u00facnos\u0165 podnikania s vplyvom<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podnikanie s vplyvom je st\u00e1le relat\u00edvne nov\u00fd koncept, ale jeho popularita r\u00fdchlo rastie. \u010coraz viac mlad\u00fdch \u013eud\u00ed si vyber\u00e1 kari\u00e9ru v spolo\u010dnostiach, ktor\u00e9 maj\u00fa pozit\u00edvny dopad na svet. Bud\u00facnos\u0165 patr\u00ed podnikate\u013eom, ktor\u00ed dok\u00e1\u017eu spoji\u0165 ziskovos\u0165 s udr\u017eate\u013enos\u0165ou a soci\u00e1lnou zodpovednos\u0165ou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1ver<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podnikanie s vplyvom je viac ne\u017e len trend, je to nov\u00fd sp\u00f4sob, ako podnika\u0165. Ak h\u013ead\u00e1te zmyslupln\u00fa pr\u00e1cu a chcete ma\u0165 pozit\u00edvny vplyv na svet, podnikanie s vplyvom m\u00f4\u017ee by\u0165 pre v\u00e1s ide\u00e1lnou vo\u013ebou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pam\u00e4tajte, \u017ee ka\u017ed\u00fd m\u00f4\u017ee prispie\u0165 k lep\u0161ej bud\u00facnosti. Aj vy.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010coraz viac \u013eud\u00ed si uvedomuje, \u017ee podnikanie m\u00f4\u017ee by\u0165 viac ne\u017e len o zar\u00e1ban\u00ed pe\u0148az\u00ed. St\u00e1le viac podnikate\u013eov h\u013ead\u00e1 sp\u00f4soby, ako spoji\u0165 ziskovos\u0165 s pozit\u00edvnym dopadom na spolo\u010dnos\u0165 a \u017eivotn\u00e9 prostredie. Tento trend sa naz\u00fdva podnikanie s vplyvom (impact entrepreneurship) a prin\u00e1\u0161a so sebou mno\u017estvo v\u00fdhod pre podnikate\u013eov aj pre spolo\u010dnos\u0165. Pre\u010do podnika\u0165 s vplyvom? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[447],"tags":[],"class_list":["post-1630","post","type-post","status-publish","format-standard","has-post-thumbnail","category-podnikanie"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/strategie24.sk\/index.php?rest_route=\/wp\/v2\/posts\/1630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategie24.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strategie24.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strategie24.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strategie24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1630"}],"version-history":[{"count":1,"href":"https:\/\/strategie24.sk\/index.php?rest_route=\/wp\/v2\/posts\/1630\/revisions"}],"predecessor-version":[{"id":1632,"href":"https:\/\/strategie24.sk\/index.php?rest_route=\/wp\/v2\/posts\/1630\/revisions\/1632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strategie24.sk\/index.php?rest_route=\/wp\/v2\/media\/1631"}],"wp:attachment":[{"href":"https:\/\/strategie24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strategie24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strategie24.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}